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IDAHOT 17

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May 17th is the international day against homophobia, transphobia and biphobia.

To commemorate this celebration, Deutsche Bank asked us to carry out a campaign showing the company's support for the cause.

Taking the color violet, the official color of this movement, as the main element, we invited several employees to stand in front of the camera and play with certain elements.

We created a fun video showing Deutsche Bank's commitment to inclusion and diversity throughout the company.

 

A project in which, in addition to being the creative director, I was also the editor, with whom we enjoyed recording for several days.

The campaign was a great success internally and on the company's social networks.

© 2024 by Javier Moreno Caballero

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