May 17 is the international day against homophobia, transphobia and biphobia.

For the second year and to commemorate this celebration, Deutsche Bank asked us to carry out a campaign showing the company's support for the cause.

This time we had to do something different to what we did two years before and, if possible, overcoming the impact on social networks.

We had the idea of making a real-size puzzle where employees could collaborate by manually making each piece.

For this, more than 150 boxes were assembled and the letters were cut out in the colors of the gay flag.

 

In this project, besides being the creative director, I was also the producer and editor.